Branding

When Rio Bravo Brewery initially approached me, their quest for a new logo soon revealed a much deeper challenge, a disjointed brand identity that needed complete makeover.

Work With Me

The Challenge

Rio Bravo had quality beers and a committed customer base but suffered from a fragmented brand identity. They needed a unified look and feel that truly represented the essence of their brewery.

Our Strategy

Rather than just delivering a new logo, we devised a comprehensive rebranding strategy. Our focus was to create a cohesive brand identity that would extend from visual elements to customer interactions, encapsulating Rio Bravo's unique offerings.

Components

The rebrand included designing a new logo, revamping the website, and updating beer labels. These changes were made in line with Rio Bravo's core values to create a unified brand experience.

The Result

The rebrand successfully revitalized Rio Bravo’s market presence. They've reported increased customer engagement and sales, confirming that the new brand identity is not just appealing, but effective.

Brand Purpose

Q. What is the purpose of your brand, why does it exist beyond money?
A. To Bring people together and enjoy good company.

Brand Positioning

Q. What sets Rio Bravo apart from their competitors? Why would they choose Rio Bravo over a local competitor?
A. No other brewery in town can match the public and private events we host.

Brand Vision

Q. What is your brand's vision? (What are you trying to achieve, Where do you see your business longterm?)
A. For Rio Bravo to be a top destination in New Mexico and have a nationally recognized brand.

Brand Values

Q. What are your brand's values?
A. Quality, Consistency, Innovation & Creativity

Brand Story

Q. Can you tell me the story of your brand?
A. While owners Randy & Denise were on a road trip in Ireland, they decided they wanted to build a small pub that reflected the Cheers bar. There were many of these in Ireland with friends and family gathering daily.

Brand Personality

Q. If your brand was a person what personality traits would they have?
A. Innovative, Adventurous, Rebellious, Humorous, Good Hearted, Clever, Creative, and Social.

Customer Avatar

Q. Who is your ideal customer?
A. Age 35-40, they like to hang out at the brewery after work with coworkers, and come back on the weekends with friends and family. Hobbies: Music, Biking, Festivals, Fishing, Skiing, other outdoors activities. Likes to take dog to restaurants & Breweries. They always have beer in the fridge. Overall health conscience but will casually drink any day of the week and also do Dry January. Very social always hanging out with friends and family. Not very political, open minded.

Tagline

Q. If you had one phrase to encapsulate Rio Bravo what would it be?
A. Live Bold – Join the Adventure.

Brand Culture

Q. What kind of culture do you want your brand to create? inside & outside
A. Fun and Inclusive - All of the employees have a fun demeanor and try to include everyone. Outside the brewery, people like to be adventurous and do not leave anyone out of the fun.