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Packaging Design

Packaging is the Silent Salesman: It's the first and last impression consumers have of your product on the shelf and in their homes.

Let's Work Together

Project Overview

I partnered with an e-commerce brand offering a range of pet products. The objective was to break through the clutter of a competitive marketplace by introducing a unique, minimalist, and modern packaging design.

The Challenge

Despite the overcrowded market, there was a noticeable absence of clean, bright, and modern packaging designs. The aim was to seize this opportunity and carve out a unique space for the client, making the product stand out among competitors.

My Approach

Recognizing the gap in the market, I designed the box and label with a fresh, minimal, and modern aesthetic. This strategic choice was intended to differentiate the product, aiming to attract a demographic that appreciates clean and bright design elements.

Results

The redesigned packaging paid off: the product not only stood out in the market but also achieved consistent organic sales, all without requiring a product launch.

Project Overview

I partnered with an e-commerce brand offering a range of pet products. The objective was to break through the clutter of a competitive marketplace by introducing a unique, minimalist, and modern packaging design.

The Challenge

Despite the overcrowded market, there was a noticeable absence of clean, bright, and modern packaging designs. The aim was to seize this opportunity and carve out a unique space for the client, making the product stand out among competitors.

My Approach

Recognizing the gap in the market, I designed the box and label with a fresh, minimal, and modern aesthetic. This strategic choice was intended to differentiate the product, aiming to attract a demographic that appreciates clean and bright design elements.

Results

The redesigned packaging paid off: the product not only stood out in the market but also achieved consistent organic sales, all without requiring a product launch.

Project Overview

Chamucos Coffee & Comida, most known for their birria tacos, wanted to make an impact in the coffee market. Our collaboration centered on creating compelling packaging for their new Blonde Roast Coffee. The goal was to echo the brand's disruptive spirit while introducing this new product line, thereby capturing a new audience without alienating their existing customer base.

The Challenge

While Chamucos was already a known name for their tacos, they were new to the coffee arena. The challenge was two-fold: design a package that not only incorporated their iconic skull logo but also conveyed their brand's edge in this new market. All of this had to be accomplished within the constraints of a black-and-white color scheme and FDA regulations.

My Approach

To capture attention, I designed an engaging pattern for the peripheral areas of the package. For the central section, I focused on clarity and impact, highlighting the Blonde Roast style and its Colombian roots. This approach balanced visual appeal with informative content.

Results

The end product was a packaging design that not only made an impact on coffee shelves but also aligned perfectly with the company's existing brand image. Both the client and consumers responded positively, aiding in the brand's successful transition from a taco-focused establishment to a noteworthy contender in the local coffee market.