Logo Design

When Bonanza Creek Ranch approached me, they were seeking more than just a refreshed logo; they needed a comprehensive rebranding strategy to reflect their unique position as a sought-after filming location for movies. The logo design, while a pivotal element, was just one part of the larger rebranding puzzle we aimed to solve together.

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The Challenge

The ranch had a known presence but was missing a cohesive brand identity that aligned with their growing reputation as a premier movie filming location. Their existing brand didn't reflect their unique cinematic appeal.

Our Strategy

Our mission went beyond a mere logo update. We developed a full-scale rebranding strategy, with the goal of repositioning XYZ Ranch as a premier movie ranch. We aimed to craft a new logo that would act as the cornerstone for their new brand identity.

The Curveball

Just when the rebranding efforts were gaining momentum, an unfortunate accident at the ranch led to a pause in the project. Despite this setback, the preliminary work on the logo provided a strong foundation for future brand development.

The Result

Though the full rebranding has been delayed, the completed logo has set the stage for Bonanza Creek Ranch's future transformation. Once external circumstances permit, the ranch will be well-positioned to unveil a compelling and cohesive new brand identity.

Logo Ideas

Stylescapes

After Creating all of the logo ideas, I designed 4 different stylescapes to put the logos in context and see what direction they wanted to take with the rebrand.

Boho Western

Modern Western

Modern Western

Classic Western

Retro Western

Retro Western

Final Decision

After a few revisions, this is the logo they decided on.